• /
  • /
— You were born and raised in Sochi, in a family of builders. How does memory of the past inspire you when transforming the city?

The city we will leave to our children

Sochi is a city where the past does not disappear but becomes the foundation for the future. For Anna Nevzorova, it is more than just a point on the map: it is a living organism with character and history. Born into a family of builders, she continues to shape the architectural code of the resort, blending respect for heritage with a modern perspective.

— The resort is part of my DNA, as is the profession of a builder. The sea, mountains, parks, embankments—everything is native. I’ve lived this city since childhood, its mood, its rhythm. And the construction industry has always been present in my life—you could say I grew up on construction sites.
Memory of the past is the foundation upon which we build today. Everything we do must be harmoniously integrated into the environment. It is important to me that every detail embodies the Sochi character—natural, architectural, cultural. We do not introduce the foreign; we reveal what is already inherent in the city.
— The imperial resort is the beginning, the foundation, the style that shaped the city’s image. But it’s important not to freeze in the past, but to develop this line with respect and freedom. We are creating a new spirit of the times, carefully working with every layer of history. Architecture, hospitality, subtropical greenery, atmosphere—everything should sound modern, yet in a familiar tone.
— How do you understand the heritage of Sochi: preserving the imperial resort or creating a new spirit of the times?
— In 2023, GC "Metropolis" transformed into "DESO" — Developer Sochi. Is this just a name change?
— Exactly. I grew up accustomed to classic style. I went to school in a suit, with a tie, in an overcoat and scarf. I carried a briefcase like an adult. Sometimes teachers gave me good grades just for my appearance. I think it was respect for the fact that I respected them. After school, I would come to the workshop and observe the process: how the masters bent over the fabrics, how steam rose from the iron, how chalk transformed into cutting lines. I saw how every stitch demanded attention, and how any mistake was immediately visible. This shaped my understanding of precision and responsibility.
— You call the Lotte Hotel Sochi the revival of the "Caucasian Riviera." Why now?
—Once upon a time, the "Caucasian Riviera" was a place where Chaliapin, Mayakovsky, Ilf, and Petrov vacationed. After the 90s, the hotel disappeared, but the demand for a resort of this caliber remained, especially today, when domestic tourism is at its peak. After twenty years of neglect, we are giving this historic location a new life.
— We are not just building bridges. "Magic Leaf" is an engineering poem of metal, stone, and light. It connects the banks and, at the same time, connects Sochi’s past and future. Its form is inspired by an autumn leaf: a frame made of curved steel tubes, 50 meters in length, 7 meters in height, and weighing 300 tons. The stem is made of Brazilian granite, the steps of Siberian granite, which is translucent and integrated into the evening lighting. This bridge is a declaration of love to Sochi. We opened it on May 31, City Day, exactly one hundred years after Sochi received its status as a resort.
— Design should emphasize nature. We preserve mature trees, complement them with local plants—palms, jasmine, oleanders. Architectural forms and lighting are integrated in a way that enhances the natural beauty.
— How do you combine modern design with the preservation of unique flora?
— Love and knowledge of the city’s history. Projects should integrate into the environment, highlighting its strengths, using local materials and references to heritage.
— What do you call the urban planning code of Sochi for future generations?
— Crucial. We start by surveying citizens, visitors, and the professional community. Only this way can we create a space that works for everyone.
— How important is the involvement of residents in shaping public spaces?
— My home is Sochi. It’s the morning on an empty embankment, a step on a new bridge, a glance at a construction site. Here, energy and tranquility merge.
— Where do you find the point of return at such a pace?
— Love and respect for the place where they were born and are growing up. A sense of roots, the courage to be themselves, and a responsibility for their city. I want them not to fear difficulties and to know how to fidget without losing attention to details, while still seeing the bigger picture.
— What would you like to pass on to your children?
— I don’t divide them. It’s the scale of a single task—to create spaces with a foundation. Family is the foundation, the company is the zone of responsibility, parliamentary work is the point of interaction. Balance is an internal structure where there is room for strength, softness, decision-making, and trust.
Author: Oksana Ermolaeva
— How do you balance managing a company, a household, and parliamentary work?
— Literature comes alive when it ceases to be a museum relic. In "Stereo" Square, we wove Ostrovsky’s words into the fabric of the space. Brass plaques with quotes, surrounded by roses, have become part of the urban atmosphere.
Lotte is a global symbol of service, and the designers S+S harmoniously combined cinematic modernism with subtropical Sochi. The result is an elegant low-rise hotel on the Black Sea coast, organically integrated into the landscape. Inside, you will find bespoke interiors, a wellness area, an infinity pool, and restaurants with panoramic views.
— The new pedestrian bridge "Magic Leaf" — what does it symbolize?
—"Stereo" Square with quotes from Ostrovsky. How does literary heritage function in an urban environment?