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According to Knight Frank’s Next Gen survey, 75% of ultra-high-net-worth individuals (UHNWIs) now prioritize reducing their carbon footprint and owning sustainable homes. Luxury is no longer about labels—it's about how you choose to live
Across the globe, demand is rising for off-grid living: from Spain’s Villa Noon with geothermal systems and solar panels, to desert villas in the U.S. equipped with atmospheric water harvesting technologies. This isn’t survival chic—it's an investment in comfort, ecology, and autonomy

Green Luxury: How Sustainability Is Redefining the Premium Real Estate and Hospitality Market

In Russia, green construction is still rare: only 20% of projects meet LEED or BREEAM standards, and many eco-declarations remain more symbolic than systemic. But the direction is undeniable: Green Luxury is not a trend, but a new architecture of wealth—where investor foresight, designer responsibility, and planetary care align

The new face of luxury is quiet, ecological, and deeply technological. By 2025, the concept of Green Luxury has moved beyond marketing slogans to become an investment code—setting the rules for the premium housing and hospitality sector, where value lies not only in beauty, but also in the promise of a sustainable future

For Generations Y and Z, true luxury is not just about opulence, but about living in harmony with nature. A Berkshire Hathaway HomeServices survey found that 81% of affluent buyers are open to purchasing eco-friendly homes designed with well-being and environmental consciousness in mind. The lifestyle of 2025 speaks clearly: luxury means silence, clean air, and a visual identity rooted in responsibility
Автор: Оксана Сергеева
On the investment side, the sustainable hospitality segment is growing by 11−12% year on year—from $ 154 billion in 2024 to $ 166 billion in 2025. Green hospitality is proving to be a driver of long-term returns. This isn’t a niche filter—it's the new business class
In a world where clicks are cheap, true luxury has a different currency. It’s ecological awareness—immeasurable in square meters, and immune to devaluation
Experiences are shifting, too. Agro-based programs are becoming part of luxury hospitality: Heckfield Place and Cap Karoso offer guests the chance to harvest olives, explore permaculture, and cook with freshly grown produce. Today’s guest doesn’t just want relaxation; they want to take part, to feel the earth on their plate